Free Content Marketing Handbook

Here's why content marketing is important and how to do it best.
 

In this handbook you will find out

  • What is content marketing

  • The different forms of content

  • How to align content requirements to your customer lifecycle

  • The effort and committment required for content marketing success

  • The role of social networking in content marketing

  • How to build a sales pipeline using content marketing

  • Why research is important

  • How to integrate content marketing into your marketing strategy

  • How to measure the success of your content marketing

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